AUC Woodruff Library Wins Educational Advertising Awards
The Atlanta University Center (AUC) Robert W. Woodruff Library received two awards in the 28th Annual Educational Advertising Awards, a national competition sponsored by the Higher Education Marketing Report.
The AUC Woodruff Library won a Silver Award in the total public relations program category for the 2012 Tupac Amaru Shakur Collection Conference campaign materials and a Merit Award in the newsletter category for its publication Top Shelf.
The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year nearly 3,000 entries were received from more than 1,000 colleges, universities and secondary schools from all fifty states and several foreign countries. Entries were judged by a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.
For the Tupac Amaru Shakur Collection Conference held in September 2012, the campaign was across platforms from print to social media. Published quarterly, the Top Shelf newsletter can be viewed on the library’s website.
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